The right phrasing in real-estate listings can speed a sale and even
boost the final price. Can you believe that using the word
"beautiful" to describe your home can add 15% to the
selling price! Homes that are described as “good-value” sold for 5% less than
average. Listings praising the “landscaping” sell 20% faster and homes in “move
in condition” are sold 12% faster.
When making a listing make sure the marketing remarks you use are well
written and describes the positive aspects of the home in an affective manner.
A good rule-of-thumb to live by is the listing language should be extravagant
in order to stir up desire to see the home and showcase the features the buyer
is interested in rather than your motivations for wanting to sell.
Using "magic words"
to describe your home is key. When describing how wonderful and
beautiful your listing is making sure to highlight the features your home
has to offer.