Audit your Real Estate Agent- 92% of homebuyers start their house hunt online. Make sure your listing agent will market your listing hundreds of online websites (MySecretAgent will list your home on hundreds of local and National sites :) )
Walk through your home AND your neighborhood, telling prospective buyers about the best highlights of your home. MySecretAgent will post the link to your MLS listing allowing buyers to access it.
Get Your Neighbors Involved- If you belong to neighborhood online message boards or email lists, send a link to your home’s online listing to your neighbors.
Social Networking- Facebook is the great connector of people these days. If you have 200 friends and they each have 200 friends, imagine the power of that network in getting the word out about your house! MySecretAgent will post your listing to Facebook, Twitter and Google+ for maximum exposure.
Leave some good stuff behind- We’ve all heard about closing cost credits, but those are almost so common now that buyers expect them – they don’t really distinguish your house from any of the other homes on the market anymore.
Beat the competition- In many markets, much of the competition is low-priced foreclosures and short sales. As an individual homeowner, the way you can compete is on condition. Consider having a termite inspection in advance of listing your home, and get as many of the repairs done as you can – it’s a major selling point to be able to advertise a very low or non-existent pest repair bill.
Stage the exterior of your home too. Stage the exterior with fresh paint, immaculate landscaping and even outdoor furniture to set up a Sunday brunch on the deck vignette. Buyers often fantasize about enjoying their backyards by entertaining and spending time outside.
Access is essential- Don’t make it difficult for agents to get their clients into your home – if they have to make appointments way in advance, or can only show it during a very restrictive time frame, they will likely just cross your place off the list and
Get real about pricing- Today’s buyers are very educated about the comparable sales in the area, which heavily influence the fair market value of your home. MySecretAgent offer free CMA's to determine a listing price. We also provide free broker help during the entire selling process.
Get clued into your competition- Work with your broker or agent to get educated about the price, type of sale and condition of the other homes your home is up against.
De-personalize- Buyers want to visualize your house being their house – and it’s difficult for them to do that with all your personal items marking the territory as yours.