Wednesday, December 14, 2011

Flat Fee Brokerage VS Traditional Listing Agent

Flat Fee Brokerage:
Listing your home with a flat fee brokerage, also known, as a discount brokerage is not much different than listing with a traditional agent.  Flat fee brokers will list your home on the MLS giving you the same internet exposure as a traditional agent. Most flat fee brokerages provide the same marketing tools as a traditional agent, all for a one time flat fee. Be cautious when comparing flat fee services, some of their less expansive packages will not include a listing on the local MLS, only on their website. All of MySecretAgent’s listing packages include a listing on the same MLS as traditional agents , giving you the same internet exposure. A traditional agent will do the same and not much more for 6%!  Using a flat fee listing broker the “for sale by owner” is in control of their listing 100% of the time. MySecretAgent allows all FSBO sellers to be in control of their listing 24 hours a day via an online account. They can change the price, photos, description, etc. at any time, handle showings by appointments, control access  and answer questions about the property. Who knows a home better than the owner? Is this work worth 6%? We at MySecretAgent don’t think so!  Any homeowner selling their own home can handle this with the help of listing on the MLS with

Traditional Listing Agent:
How many of you had agents promise they can sell your home better than the next? When they did get your listing you were not getting the result they promised. Yes, they may have a different approach to marketing within their network, but the main tool they use is the MLS. When a traditional agent, as well as a discount brokerage gains your listing they place it on the MLS. The MLS plays a huge role in both the flat free broker as well as the traditional agent’s network and marketing. 

A traditional agent’s main goal is to list your home on the MLS to expose your home to other agents and buyers, leading them to show your home and eventually buy it. If another agent brings a buyer, the 6% commission is split between the listing agent and the buyer’s agent.  For example, on a $200,000 property  $12,000 is paid to both agents involved (6% commission), even if a buyer contacts you directly.

The listing agent will list your home on the MLS, place a yard sign in your front yard, host 1-2 open houses, and assist in the paperwork. Most sellers are capable and feel comfortable doing this on their own. State laws require a licensed agent to list a property on the MLS, therefore giving traditional agents the upper hand.  When analyzing the role of a traditional agent it is hard to justify paying thousands in commissions when you can get the same result listing with a flat fee broker such as MySecretAgent, a top discount broker.

MySecretAgent:, a top discount real estate brokerage, allows savvy home owners to sell their home without paying the 3% listing commission fee, maximizing local and national internet exposure through the MLS (State Accredited Multiple Listing Service), and stay in control of the home selling process. provides the tools and customer service to FSBO sellers (For Sale By Owner) that will effectively sell a home and maximize the owner’s equity.

Check out the comparison chart showing the differences and similarities of a flat fee brokerage versus a traditional agent with one BIG difference: the amount you save with a flat fee broker is significant! 

1 comment:

  1. Hello,

    The full service brokerage promises access to a broker adviser, proprietary research from the brokerage’s investment bank and unlimited online trading. One of the main attractions of flat-fee accounts is that they make brokerage fees easier to understand.Thanks...

    Sell By Owner